Investing in luxury real estate - Expert Views
Investing in luxury real estate - Expert Views
Exceptional properties are a powerful tool for creating a resilient and potentially profitable estate. Our experts can help you in acquiring or saling luxury real estate. Discover our dedicated "Expert Views" video.What is luxury real estate?
By luxury real estate, or prestige real estate, we mean the sale and acquisition of apartments, houses, private mansions, buildings or castles, the value of which is generally greater than 2 million euros.
Prestige real estate is fully part of the Luxury universe, concerning more than 20% of the world's wealthy people. It represents a strong social marker and initially responds to an essential need of our time, "finding a place to live".
Luxury real estate is a very powerful tool for creating a resilient and potentially profitable estate. Indeed, the purchaser can make it his main residence but also exploit it with the aim of perceiving complementary incomes. As such, more and more investors are collecting assets around the world and taking advantage of new technologies to rent them in their absence.
The most prestigious properties are even qualified as works of art, reaching unimaginable amounts. One example is the Palais Bulles, a famous and luxurious palace in Théoule-sur-Mer in the heart of the French Riviera. Offering a panoramic view of the bay of Cannes and the Mediterranean Sea, it is a place full of history. Built in 1975, the palace was bought by Pierre Cardin in 1991, and turned into a reception venue ...and whose price today is around 420 million euros.
Where can you find these exceptional properties?
The high-end real estate sector is mainly concentrated in areas that have been established for several years, with 3 main destinations: the city, the sea and the mountains.
The city, along with Paris, London, New York, Tokyo, Los Angeles and Monaco, has the highest prices and is the main focus for purchases of primary residences.
The sea - the French Riviera, St Barthélémy, the Balearic Islands.
And the mountains, with the Italian, French, Swiss Alps or Colorado - symbolize the "pleasure" purchase.
An industry in transformation
The emergence of green growth is forcing luxury real estate to move towards more environmentally friendly construction and materials. We are seeing a revolution in the industry and even the development of self-sustaining properties that will likely be better valued over time!
The younger generations, who are heirs or have made their fortune in the digital world (66% of them), are very sensitive to sustainable development.
Contrary to what one might think, these young people are turning at least as much as their elders to real estate. Luxury real estate represents a formidable vector of social recognition while allowing the realization of a potentially profitable entrepreneurial project.
Support from Societe Generale Private Banking
Societe Generale Private Banking will support you by drawing on the strengths of the Societe Generale Group with its real estate experts and its international network of partners. Our teams will help you with the acquisition or sale of your property and will give you access to exclusive offers in complete confidentiality. Do not hesitate to contact your private banker for more information.
WARNING
The information contained in this video/audio content is for information purposes only, may be modified without notice, and is intended to communicate information that may be useful for decision-making. Any information on past performance reproduced does not guarantee future performance. The price and value of investments and the income derived from them can fluctuate, both upwards and downwards. Changes in inflation, interest rates and exchange rates can have negative effects on the value, price and income of investments denominated in a currency other than that of the investor. Any simulations and examples contained in this video/audio content are provided for illustrative purposes only. This information may be modified in response to market fluctuations and the information and opinions contained in this publication may change. No Société Générale Private Banking entity undertakes to update or modify this publication, which may become obsolete after it has been viewed/listened to, and will not assume any responsibility in this regard.
The offers related to the activities and financial and financial information mentioned in this video/audio content depend on the personal situation of each client, the legislation applicable to them and their tax residence. It is the responsibility of the potential investor to ensure with his legal and tax advice that he complies with the legal and regulatory provisions of the jurisdiction concerned. This video/audio content is not intended in any way to be broadcast/listened to in the United States, either to/by a U.S. tax resident, or to/from a person or jurisdiction for which such broadcast would be restricted or illegal.
Offers related to the assets and financial information presented may not be adapted or authorised within all Société Générale Private Banking entities. In addition, access to some of these offers is subject to certain eligibility conditions. Certain offers related to the financial and wealth information mentioned may present various risks, involve a potential loss of the entire amount invested or an unlimited potential loss, and therefore be reserved only for a certain category of investors, and/or be adapted only to knowledgeable investors eligible for these types of offers.
Before any investment service, financial product or insurance product is subscribed, as the case may be and as applicable legislation, the potential investor will be questioned by his private banker within the Societe Generale Private Banking entity of which he is a client about his knowledge, his experience in investment matters, as well as his financial situation including his ability to bear the losses, and its investment objectives including its risk tolerance, in order to determine with it whether it is eligible to subscribe for the financial product(s) and/or the investment service(s) envisaged and whether the product(s) or service(s) is/are compatible with its investment profile.
The potential investor must also (i) be aware of all the information contained in the detailed documentation of the proposed service or product (document entitled “key information for the investor”, prospectus, regulations, articles of association, document entitled “key information for the investor”, Term sheet, information notice, contractual conditions, etc.), in particular those related to the associated risks; and (ii) consult their legal and tax advice to assess the legal consequences and tax treatment of the proposed product or service. It is recalled that the subscription of an investment service, a financial product or an insurance product may have tax consequences and Société Générale Private Banking does not provide tax advice. His private banker is also at his disposal to provide him with further information, to determine with him whether he is eligible for the envisaged product or service which may be subject to conditions, and whether he meets his needs.
Consequently, no entity reporting to Société Générale Private Banking may under any circumstances be held responsible for any decision taken by an investor based solely on the information contained in this video/audio content.
This video/audio content is confidential, intended solely for the person viewing it, and may not be disclosed or made known to third parties, or reproduced in whole or in part, without the prior written consent of the Société Générale Private Banking entity concerned.
The Societe Generale Group maintains an effective administrative organisation taking all necessary measures to identify, control and manage conflicts of interest. To this end, Societe Generale Private Banking entities have put in place a conflict of interest management policy to manage and prevent conflicts of interest. For more details, Societe Generale Private Banking clients can refer to the conflict of interest policy available on request from their private banker.
Societe Generale Private Banking has also put in place a policy for handling complaints made by its clients, which is available upon request from their private banker or on the Societe Generale Private Banking website.
SPECIFIC WARNINGS BY JURISDICTION
France: Unless expressly stated otherwise, this document is published and distributed by Société Générale, a French bank authorised and supervised by the Autorité de Contrôle Prudentiel et de Résolution, located at 4, place de Budapest, CS 92459, 75436 Paris Cedex 09, under the prudential supervision of the European Central Bank (“ECB”) and registered with ORIAS as an insurance intermediary under number 07 022 493 orias.fr. Société Générale is a French public limited company with capital of €1,046,405,540 as of February 1, 2022, with its registered office located at 29 boulevard Haussmann, 75009 Paris, and with a unique identification number of 552 120 222 R.C.S. Paris. More details are available on request or at www.privatebanking.societegenerale.com.
Luxembourg: This document is distributed in Luxembourg by Société Générale Luxembourg, a public limited company registered with the Luxembourg Trade and Companies Register under number B 6061 and an authorised credit institution governed by the Commission de Surveillance du Secteur Financier (“CSSF”), under the prudential supervision of the European Central Bank (“ECB”), whose registered office is located at 11 avenue Émile Reuter – L 2420 Luxembourg. More details are available on request or at www.societegenerale.lu. No investment decision of any kind could result from reading this document alone. Societe Generale Luxembourg accepts no responsibility for the accuracy or other characteristics of the information contained in this document. Societe Generale Luxembourg accepts no responsibility for the actions taken by the addressee of this document solely on the basis of this document, and Societe Generale Luxembourg does not present itself as providing advice, in particular as regards investment services. The opinions, views and forecasts expressed in this document (including its appendices) reflect the personal opinions of the author/authors and do not reflect the opinions of other persons or of Société Générale Luxembourg, unless otherwise stated. This document was prepared by Société Générale. The CSSF has not carried out any analysis, verification or control over the content of this document.
Monaco: This document is distributed in Monaco by Société Générale Private Banking (Monaco) S.A.M., located at 11 avenue de Grande Bretagne, 98000 Monaco, Principality of Monaco, governed by the Autorité de Contrôle Prudentiel et de Résolution and the Commission de Contrôle des Activités Financiers. Financial products marketed in Monaco may be reserved to qualified investors in accordance with the provisions of Law No. 1.339 of 07/09/2007 and Sovereign Order No. 1.285 of 10/09/2007. More details are available on request or at www.privatebanking.societegenerale.com.
Switzerland: This document is distributed in Switzerland by SOCIETE GENERALE Private Banking (Suisse) SA ("SGPBS"), whose head office is located at rue du Rhône 8, CH-1204 Geneva. SGPBS is a bank authorised by the Swiss Financial Market Supervisory Authority (“FINMA”). Collective investment schemes and structured products may only be offered in accordance with the Federal Law on Collective Investment Schemes (Collective Investment Schemes Act, CISA) of 23 June 2006, respectively, the Guidelines of the Swiss Bankers Association (SBA) on investor information on structured products. Further details are available on request from SGPBS or at www.privatebanking.societegenerale.com.
This document is not distributed by the entities of the Kleinwort Hambros Group operating under the brand name “Kleinwort Hambros” in the United Kingdom (SG Kleinwort Hambros Bank Limited), Jersey and Guernsey (SG Kleinwort Hambros Bank (CI) Limited) and Gibraltar (SG Kleinwort Hambros Bank (Gibraltar) Limited). Consequently, the information provided and any offers, activities and financial and wealth information presented do not concern these entities and may not be authorised by these entities or adapted in these territories. Further information on the activities of Societe Generale’s private banking entities located in the territories of the United Kingdom, the Channel Islands and Gibraltar, including additional legal and regulatory information, are available at www.kleinworthambros.com.
Full script:
What is luxury real estate?
By luxury real estate, or prestige real estate, we mean the sale and acquisition of apartments, houses, private mansions, buildings or castles, the value of which is generally greater than 2 million euros.
Prestige real estate is fully part of the Luxury universe, concerning more than 20% of the world's wealthy people. It represents a strong social marker and initially responds to an essential need of our time, "finding a place to live".
Luxury real estate is a very powerful tool for creating a resilient and potentially profitable estate. Indeed, the purchaser can make it his main residence but also exploit it with the aim of perceiving complementary incomes. As such, more and more investors are collecting assets around the world and taking advantage of new technologies to rent them in their absence.
The most prestigious properties are even qualified as works of art, reaching unimaginable amounts. One example is the Palais Bulles, a famous and luxurious palace in Théoule-sur-Mer in the heart of the French Riviera. Offering a panoramic view of the bay of Cannes and the Mediterranean Sea, it is a place full of history. Built in 1975, the palace was bought by Pierre Cardin in 1991, and turned into a reception venue ...and whose price today is around 420 million euros.
Where can you find these exceptional properties?
The high-end real estate sector is mainly concentrated in areas that have been established for several years, with 3 main destinations: the city, the sea and the mountains.
The city, along with Paris, London, New York, Tokyo, Los Angeles and Monaco, has the highest prices and is the main focus for purchases of primary residences.
The sea - the French Riviera, St Barthélémy, the Balearic Islands.
And the mountains, with the Italian, French, Swiss Alps or Colorado - symbolize the "pleasure" purchase.
An industry in transformation
The emergence of green growth is forcing luxury real estate to move towards more environmentally friendly construction and materials. We are seeing a revolution in the industry and even the development of self-sustaining properties that will likely be better valued over time!
The younger generations, who are heirs or have made their fortune in the digital world (66% of them), are very sensitive to sustainable development.
Contrary to what one might think, these young people are turning at least as much as their elders to real estate. Luxury real estate represents a formidable vector of social recognition while allowing the realization of a potentially profitable entrepreneurial project.
Support from Societe Generale Private Banking
Societe Generale Private Banking will support you by drawing on the strengths of the Societe Generale Group with its real estate experts and its international network of partners. Our teams will help you with the acquisition or sale of your property and will give you access to exclusive offers in complete confidentiality. Do not hesitate to contact your private banker for more information.
Would you like to discuss this subject further with us?
WARNING
The information contained in this video/audio content is for information purposes only, may be modified without notice, and is intended to communicate information that may be useful for decision-making. Any information on past performance reproduced does not guarantee future performance. The price and value of investments and the income derived from them can fluctuate, both upwards and downwards. Changes in inflation, interest rates and exchange rates can have negative effects on the value, price and income of investments denominated in a currency other than that of the investor. Any simulations and examples contained in this video/audio content are provided for illustrative purposes only. This information may be modified in response to market fluctuations and the information and opinions contained in this publication may change. No Société Générale Private Banking entity undertakes to update or modify this publication, which may become obsolete after it has been viewed/listened to, and will not assume any responsibility in this regard.
The offers related to the activities and financial and financial information mentioned in this video/audio content depend on the personal situation of each client, the legislation applicable to them and their tax residence. It is the responsibility of the potential investor to ensure with his legal and tax advice that he complies with the legal and regulatory provisions of the jurisdiction concerned. This video/audio content is not intended in any way to be broadcast/listened to in the United States, either to/by a U.S. tax resident, or to/from a person or jurisdiction for which such broadcast would be restricted or illegal.
Offers related to the assets and financial information presented may not be adapted or authorised within all Société Générale Private Banking entities. In addition, access to some of these offers is subject to certain eligibility conditions. Certain offers related to the financial and wealth information mentioned may present various risks, involve a potential loss of the entire amount invested or an unlimited potential loss, and therefore be reserved only for a certain category of investors, and/or be adapted only to knowledgeable investors eligible for these types of offers.
Before any investment service, financial product or insurance product is subscribed, as the case may be and as applicable legislation, the potential investor will be questioned by his private banker within the Societe Generale Private Banking entity of which he is a client about his knowledge, his experience in investment matters, as well as his financial situation including his ability to bear the losses, and its investment objectives including its risk tolerance, in order to determine with it whether it is eligible to subscribe for the financial product(s) and/or the investment service(s) envisaged and whether the product(s) or service(s) is/are compatible with its investment profile.
The potential investor must also (i) be aware of all the information contained in the detailed documentation of the proposed service or product (document entitled “key information for the investor”, prospectus, regulations, articles of association, document entitled “key information for the investor”, Term sheet, information notice, contractual conditions, etc.), in particular those related to the associated risks; and (ii) consult their legal and tax advice to assess the legal consequences and tax treatment of the proposed product or service. It is recalled that the subscription of an investment service, a financial product or an insurance product may have tax consequences and Société Générale Private Banking does not provide tax advice. His private banker is also at his disposal to provide him with further information, to determine with him whether he is eligible for the envisaged product or service which may be subject to conditions, and whether he meets his needs.
Consequently, no entity reporting to Société Générale Private Banking may under any circumstances be held responsible for any decision taken by an investor based solely on the information contained in this video/audio content.
This video/audio content is confidential, intended solely for the person viewing it, and may not be disclosed or made known to third parties, or reproduced in whole or in part, without the prior written consent of the Société Générale Private Banking entity concerned.
The Societe Generale Group maintains an effective administrative organisation taking all necessary measures to identify, control and manage conflicts of interest. To this end, Societe Generale Private Banking entities have put in place a conflict of interest management policy to manage and prevent conflicts of interest. For more details, Societe Generale Private Banking clients can refer to the conflict of interest policy available on request from their private banker.
Societe Generale Private Banking has also put in place a policy for handling complaints made by its clients, which is available upon request from their private banker or on the Societe Generale Private Banking website.
SPECIFIC WARNINGS BY JURISDICTION
France: Unless expressly stated otherwise, this document is published and distributed by Société Générale, a French bank authorised and supervised by the Autorité de Contrôle Prudentiel et de Résolution, located at 4, place de Budapest, CS 92459, 75436 Paris Cedex 09, under the prudential supervision of the European Central Bank (“ECB”) and registered with ORIAS as an insurance intermediary under number 07 022 493 orias.fr. Société Générale is a French public limited company with capital of €1,046,405,540 as of February 1, 2022, with its registered office located at 29 boulevard Haussmann, 75009 Paris, and with a unique identification number of 552 120 222 R.C.S. Paris. More details are available on request or at www.privatebanking.societegenerale.com.
Luxembourg: This document is distributed in Luxembourg by Société Générale Luxembourg, a public limited company registered with the Luxembourg Trade and Companies Register under number B 6061 and an authorised credit institution governed by the Commission de Surveillance du Secteur Financier (“CSSF”), under the prudential supervision of the European Central Bank (“ECB”), whose registered office is located at 11 avenue Émile Reuter – L 2420 Luxembourg. More details are available on request or at www.societegenerale.lu. No investment decision of any kind could result from reading this document alone. Societe Generale Luxembourg accepts no responsibility for the accuracy or other characteristics of the information contained in this document. Societe Generale Luxembourg accepts no responsibility for the actions taken by the addressee of this document solely on the basis of this document, and Societe Generale Luxembourg does not present itself as providing advice, in particular as regards investment services. The opinions, views and forecasts expressed in this document (including its appendices) reflect the personal opinions of the author/authors and do not reflect the opinions of other persons or of Société Générale Luxembourg, unless otherwise stated. This document was prepared by Société Générale. The CSSF has not carried out any analysis, verification or control over the content of this document.
Monaco: This document is distributed in Monaco by Société Générale Private Banking (Monaco) S.A.M., located at 11 avenue de Grande Bretagne, 98000 Monaco, Principality of Monaco, governed by the Autorité de Contrôle Prudentiel et de Résolution and the Commission de Contrôle des Activités Financiers. Financial products marketed in Monaco may be reserved to qualified investors in accordance with the provisions of Law No. 1.339 of 07/09/2007 and Sovereign Order No. 1.285 of 10/09/2007. More details are available on request or at www.privatebanking.societegenerale.com.
Switzerland: This document is distributed in Switzerland by SOCIETE GENERALE Private Banking (Suisse) SA ("SGPBS"), whose head office is located at rue du Rhône 8, CH-1204 Geneva. SGPBS is a bank authorised by the Swiss Financial Market Supervisory Authority (“FINMA”). Collective investment schemes and structured products may only be offered in accordance with the Federal Law on Collective Investment Schemes (Collective Investment Schemes Act, CISA) of 23 June 2006, respectively, the Guidelines of the Swiss Bankers Association (SBA) on investor information on structured products. Further details are available on request from SGPBS or at www.privatebanking.societegenerale.com.
This document is not distributed by the entities of the Kleinwort Hambros Group operating under the brand name “Kleinwort Hambros” in the United Kingdom (SG Kleinwort Hambros Bank Limited), Jersey and Guernsey (SG Kleinwort Hambros Bank (CI) Limited) and Gibraltar (SG Kleinwort Hambros Bank (Gibraltar) Limited). Consequently, the information provided and any offers, activities and financial and wealth information presented do not concern these entities and may not be authorised by these entities or adapted in these territories. Further information on the activities of Societe Generale’s private banking entities located in the territories of the United Kingdom, the Channel Islands and Gibraltar, including additional legal and regulatory information, are available at www.kleinworthambros.com.
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